Make your mark in advertising.

16403233_1509436782428245_6253081461418867222_o

If you are that most prized of all commodities, an intelligent and insightful advertising creative or team with the hunger and matched ability to create world-class campaigns in one of the most complicated arenas in the industry, then you are also smart enough to know that you are in high-demand.

So rather than telling you what we expect from you, let us explain what ‘you‘ can expect from us.

  • We offer you access to D&AD training on an on-going basis;
  • We offer you the challenge of working on briefs that will test your skills to the limit – spanning the complete spectrum of science and healthcare advertising and marketing;
  • We offer you the opportunity to work with clients one-on-one from all over the world and the challenges of doing that in real-time;
  • We offer you the framework to create work that can confidently stand alongside work and thinking coming from some of the biggest agency groups in the world – and you’ll be working alongside them on projects as well.

In return – all that we ask is that you are up to the challenge and embrace the opportunities we’re offering. It’s not easy – but it is rewarding.

Contact: trish@themissioncontrol.com

Mission Accomplished!

com_bottom

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

There is a science to validated brand communications.

Zach_B

In this article, Zach McMordie, senior creative at The Mission Control Communications, looks at some of the challenges facing advertising agencies and brands entering directly or indirectly for the first time into the sphere of science and healthcare communications and engagement.

“We work in one of the most tightly regulated sectors of advertising and marketing in the world, which is fully understandable when you consider that there is perhaps nothing more important to people than their health and wellbeing.

It is therefore a sector in which validation of the facts is paramount in everything we do from creating an advertising campaign to originating a product or brand identity. However – with more and more advertising and design agencies being attracted to the sector; collectively we are seeing many of the newcomers falling foul of the regulatory bodies and public opinion.

Whist those of us who have worked in the sector for years will be familiar with the regulatory stipulations and need for validation of the facts, those new to the area are finding that the laxer approaches often acceptable in other areas of advertising and marketing are simply not acceptable in this arena where the necessity for facts is so important.

Take wearable’s as an example. With science, healthcare and technology now finding multiple areas of commonality, one area that is finding itself now firmly in the crosshairs for scrutiny is ‘wearables’.

Technology companies have been quick to recognise the market opportunities and massive profits to be made by ‘app’inizing’ health related solutions for a society that is becoming ever more health aware, whilst at the same time, evermore reliant on technology.

From monitoring your heart rate, to measuring your sleep patterns and stress levels, the marketing promises made by many of these products have fallen short of their actual deliverable outcome and people have been quick to respond. A number of lawsuits are already in progress in the United States and they are opening the door to similar actions in other countries. What many of the newcomers to this sector need to understand is that people demand any marketing comms related to the subject of health and wellbeing to be trustworthy and reliable as lives do depend on it. They won’t accept adlands fluffy exaggerations. To put that into context of a brand story, audiences, stakeholders and regulatory bodies require a brand story rooted in fact – not fiction.

Another area that is coming under close examination is the misrepresentation of items to tap into the lucrative health market. The most common offences include the misuse of terms such as ‘organic’ and ‘natural’. In the marketers’ lexicon, these terms have been buzzwords to be used to bestow health claims and perceived benefits to just about every sort of food, drink and cosmetic you can think of. Yet in the US, the Federal Trade Commission is moving to tackle this issue and has recently noted in an article carried in AdAge, that the FTC “has instituted numerous actions regarding dietary supplements claims and false promises of weight loss (ending the fad of green coffee products), and it challenged “natural” claims in the context of personal care products for the first time.

With all that said, if I had any advice for another agency trying to enter into the life science and healthcare sector, it would be this: make it your business to understand the region by region legalities, technicalities and nuances of the market you are working in and that above all – understand that creativity without validation means nothing to an informed audience.”

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED LIFE SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Creative Commandments worth listening to and learning from.

12697502_10154893377228539_7890370246938913895_o.jpg

One thing I discovered a very long time ago was that it pays to use your ears a lot more than your mouth in this business. You can learn so much if you are simply prepared to shut up and listen to people with real experience and then intelligently, adapt and apply those insights and that knowledge, with relevance to your own business.

With that said, it’s time for me to shut up and ask you to listen to some snippets from the Cannes Creative Commandments series. This is an ongoing series of posts from Cannes that I share with my own team at The Mission Control Communications, and I hope you find them as useful and inspirational as we do.

These short snippers include thoughts from: John Hegarty, David Droga and Anna Qvenners.

Mission Accomplished!

Screen Shot 2017-01-13 at 11.51.51.png

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Liberty Mutual Surety on reinforcing brand culture.

screen-shot-2016-12-20-at-12-59-55Liberty Mutual Surety is one of America’s most successful and iconic brands. Today – with offices and staff in more than 900 locations worldwide, the company has seen its ranking in the US Fortune 500 jump by 7 places.

Core to that success has been the on-going recognition by Liberty Mutual Surety in the importance of staff engagement and empowering its people with the knowledge, pride and belief that comes from being part of a brand that symbolises the American dream for millions of people and companies.

This collaboration and empowerment of staff has been a corner stone of the brand’s success for decades, but now we see the strategy being tipped by many in the wider business world and global branding industry as one of the top 10 trends to be aware of in 2017.

As always and one step ahead of emerging trends, we have been working in partnership with the Liberty Surety Marketing team in the United States for almost 2 years now to create and deliver the internal corporate culture that fosters this internal continuity.

Recognition of the success of Liberty’s work came in early December, when the director of Liberty Mutual Surety tasked us to create a retrospective of the year’s successes and key moments as a means of personally thanking everyone within the business for their contribution to the collective success of the company throughout North and South America.

Working once again in partnership with the Liberty Mutual Surety marketing team in the States, we created personalised video messages that combined live action footage and drone footage with staff originated shots from throughout 2016, that effectively let everyone see how their individual contribution fed into the wider success of the brand collective.

Not a bad way to finish up the year working with another global brand.

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2016.

What’s on the cards for clients this festive season and why?

img_20161215_122350This Christmas we have had our cards created by the very talented Jemma Millen who worked with us earlier in the year to create what was to become a multi-award-winning, international advertising campaign that targeted companies, universities, private and state funded research institutions working to help the up to 1 billion people worldwide who suffer from neurological disorders ranging from Alzheimer’s and Parkinson disease, to strokes and multiple sclerosis.

The tactile and very human story behind the campaign was developed to bridge the gap between our US client’s sales team and the knowledge bank of services held within their company and the ever marketing skeptical, scientific community.

The effectiveness and relevancy of the campaign provided our client with an emotive, relevant and tactile solution that opened the door to a sales channel with an estimated value of £26 billion pounds in the UK alone for research into Alzheimer’s and a further £10 billion for Parkinson’s.

3228969_orig

These figures increase significantly in the United States with Parkinson’s research is valued at $28 billion and Alzheimer’s care conservatively valued at £200 billion.

However – the real effectiveness in the campaign was the potential to transform the traditional B2B communications model into something much more personal – a campaign that encapsulated the need for research and the hope that a cure will soon be found.

So to cut a very long story short, that is why there are brains and hearts on our Christmas cards this year.

If you work in the science, healthcare or in-house marketing field and would like one of these beautiful cards, please send us your details.

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2016.

Multi-award winning art director calls time after 7 years to join The Mission Control Communications.

jm1djpg

It was confirmed today that Jim Magee, former art director at Navigator Blue, has joined The Mission Control Communications as Executive Creative Art Director, following the completion of a number of award winning projects with the Irish Football Association (IFA).

Best known for his work across media – TV, Print, Digital and Web, Jim has successfully completed projects for brands including An Post, Punjana, Heineken and most recently, the IFA’s Northern Ireland Euro 2016 Dare to Dream campaign and Team Launch Event – both picking up Gold Awards at this year’s CIPR NI Awards, and winning UEFA’s Best Fan Engagement Campaign in Europe.

The decision to hire Jim was easy,’ said managing director Patricia Killoran. ‘We’ve been a massive fan of his work for a long time and when the opportunity came up to chat with him, we took it. We set up a chemistry workshop with the rest of the team to make sure there was a mutual dynamic and that was that. The rest, as they say, is history.

The appointment comes following an extensive and rigorous search process that looked at candidates from three countries. Indeed – the nature and scope of The Mission Control’s client base required a very specific skill base and unique mindset – someone capable of conceptualising and implementing individual projects and complete campaigns with regional relevancy on a global basis for brands operating in multi-billion-dollar sectors.

We see Jim bringing a fresh dynamic to the agency,’ said Patricia. ‘We have a team very used to success and it was important that we found a person that could enhance that expectation and work with our client partners to deliver campaign outcomes that really do change lives. Our clients span a diverse range of sectors, but collectively, they all share a common requirement – validated project outcomes that reflect their position as market leaders.

Mission Accomplished!

ABOUT: As a multi-award winning international advertising and brand design consultancy, The Mission Control Communications works with clients and their in-house marketing teams to create intelligent and agile solutions that effectively engage audiences in today’s disruptive and highly competitive global marketplace, enabling brands to thrive. We work with brands spanning some of the most tightly regulated sectors of advertising and marketing in the world, with Fortune 500 companies ranging from – Liberty Mutual Surety to pharmaceutical, biotech and life science giants. Our work is rooted in sound intelligence supported by a structured services architecture that compliments client needs across strategy and positioning, advertising and design, brand origination and evolution, project and campaign planning, engagement and activation, and internal and external cultural alignment. For more information, please visit TheMissionControl.com and follow The Mission Control on LinkedIn, Facebook and Twitter.
© The Mission Control Communications Ltd., 2016

New York: Davey Awards Silver for Integrated Campaign Effectiveness in Integrated Campaign-Business to Business / Life Sciences.

Mission_Awards-14.jpg

The Mission Control Communications has an international reputation for creating and delivering highly effective campaign solutions in what is unquestionably one of the most tightly regulated sectors of advertising and marketing in the world.

Spanning the complete spectrum of scientific endeavour, the agency works with companies that are improving the lives of millions of people.

To therefore see that work recognised once again by the New York Academy of Interactive and Visual Arts is a firm endorsement and resounding validation of the relationship that exists between the agency and the in-house marketing teams it works with in more than 57 countries.

Awards have never been the prime driver for us’ says Patricia Killoran, managing director at The Mission Control Communications, ‘we simply see them as a healthy side effect of what we do – and that is creating and delivering campaign outcomes for important issues that work for our clients. But it’s still nice to win!’ she added with a smile.

Whilst the agency may not see the awards circuit as being a prime driver, this nonetheless brings the agency’s total to 7 international effectiveness awards in a year – something that might well be describe as being evidence of an agency that is thriving worldwide and delivering the sorts of results, clients demand.

Mission Accomplished!

ABOUT: As a multi-award winning international advertising and brand design consultancy, The Mission Control Communications works with clients and their in-house marketing teams to create intelligent and agile solutions that effectively engage audiences in today’s disruptive and highly competitive global marketplace, enabling brands to thrive. We work with brands spanning some of the most tightly regulated sectors of advertising and marketing in the world, with Fortune 500 companies ranging from – Liberty Mutual Surety to pharmaceutical, biotech and life science giants. Our work is rooted in sound intelligence supported by a structured services architecture that compliments client needs across strategy and positioning, advertising and design, brand origination and evolution, project and campaign planning, engagement and activation, and internal and external cultural alignment. For more information, please visit TheMissionControl.com and follow The Mission Control on LinkedIn, Facebook and Twitter.
© The Mission Control Communications Ltd., 2016

 

Big Data Metrics Suck.

wcba_d2

Before taking your marketing plan for 2017 to the board for final approval, please read this article.

Facebook recently acknowledged following an investigation by the Wall Street Journal, that ‘a glitch’ caused the social network to overstate its reach by an average of 33% per week and 55% per month.

That’s one hell of ‘a glitch’ if you’re a marketing director making decisions, allocating budgets and planning campaigns around those metrics. Facebook also admitted back in September that it had been overstating time spent with videos by as much as 60% to 80% for up to 2 years. That ‘glitch’ was attributed to issues across four of the key metrics the company used to track audiences.

However – in its defence, Facebook has insisted that advertisers were not over-billed due to the glitches. But that comes as little comfort to agencies, marketers and businesses who are now realising that their campaigns and strategies have been fundamentally flawed and the metrics they placed so much trust in were dangerously misleading.

This comes as something of a major blow to the advertising industry at a time when it is working hard to re-gain the trust of clients and demonstrate accountability.

For many, the metrics being generated online seemed to offer a level of security and transparency that allowed brands to really target audiences with a level of precision never before known. Big Data became the populist mantra of 2016 and we were assured that we were on the brink of a new golden era that would once again leave all other audience touch-points obsolete.

Unfortunately, Facebook’s glitches have dampened the hopes of many and should force you to interrogate the digital metrics that you’re basing your 2017 online activity on with ever greater vigour.

Let’s not forget the revelations coming from Facebook follow a series of embarrassing predictions throughout the year as time and time again we have seen the data being collected and interpreted by these digital giants get it horribly wrong.

Somer more cynical onlookers have also considered the fact that we’ve seen a rapid growth in the adoption of adblocking technology in recent years and that it is – well – convenient that metrics coming from companies that have a business model centred on advertising sales did not notice that for up to 2 years, their metrics were off by up to 80% in some instances.

So before presenting your plans for 2017 to the board, please take the time to interrogate the metrics.

Mission Accomplished!

ABOUT: As a multi-award winning international advertising and brand design consultancy, The Mission Control Communications works with clients and their in-house marketing teams to create intelligent and agile solutions that effectively engage audiences in today’s disruptive and highly competitive global marketplace, enabling brands to thrive.
We work with brands spanning some of the most tightly regulated sectors of advertising and marketing in the world, with Fortune 500 companies ranging from – Liberty Mutual Surety to pharmaceutical, biotech and life science giants.
Our work is rooted in sound intelligence supported by a structured services architecture that complements client needs across strategy and positioning, advertising and design, brand origination and evolution, project and campaign planning, engagement and activation, and internal and external cultural alignment.
For more information, please visit TheMissionControl.com and follow The Mission Control on LinkedIn, Facebook and Twitter.

Why stop Funding Hate is making big brands re-evaluate their values this Christmas.

_90755001_vidgrab976

Well it must be Christmas. The John Lewis and Marks and Spencer ads are on television and opinion is divided as to who has done the better job. But there is another campaign this festive season that is challenging all of these high profile, budget-busting ads. It’s the ‘Stop Funding Hate’ campaign.

The Stop Funding Hate campaign aims to call out the big brands that during the year, place ads in publications that are seen by many to preach hate with their divisive headlines and opinions.

You don’t have to be a rocket scientist to work out that 2016 has left us with a bitterly divided society. Whilst the EU Referendum was at the core of this, many publications have been happy to heap fuel on the fire.

Working in an advertising agency, you might expect me to come out on the side of the advertisers and simply put this down as another token ‘do-gooder’ campaign.

But it’s not that simple.

If you’ve read any of our posts over the past few years, you’ll have noticed that we talk a lot about brand values and the need for companies to put these values at the core of their business. Without sounding completely mercenary, it’s not just about doing good, it’s about doing good business and in turn, making more money for your brand.

So let’s look at the benefits brands like John Lewis, Marks and Spencer and others might hope to enjoy if they did cut their media spend with the publications identified by the Stop Funding Hate campaign:

  1. Profits – like it or not, John Lewis, Marks and Spencer and all of the other big advertisers exist to make a profit for their stakeholders. By being seen to support publications that actively seek to alienate large sections of society, these brands are at risk of losing not only the cash transactions of those they are alienating, but people who simply don’t want to be associated with what they would see as companies and brands supporting publications with a hate filled agenda.
  1. Reputation – Marks and Spencer has 1,382 stores worldwide. John Lewis is set to open a new store in Australia this month and has an outlet in Heathrow. So does it benefit the reputation of these ‘international’ brands to be seen as supporting the sort of racial, religious and sexual orientation hate that underpins many of the tabloids? In an ever more global and diverse marketplace, brands cannot afford to be seen to be isolationists.
  1. Staff – Marks and Spencer, John Lewis, Sainsbury’s and Waitrose employ thousands of people throughout the UK – each of them an ambassador for their brand. Yet many of the people working in these companies are the target of the hate from the papers that their employers are advertising in. Now ask yourself this, if you were working for a company that was placing ads in a KKK magazine, would you be proud of your brand, would you be willing to go that extra mile for your employer?

Here at The Mission Control Communications, we are fortunate in that we work with brands that respect their customers and their employees. Our clients understand the relevancy of their brand associations and how these association impact on their business objectives and outcomes.

Working with brands all over the world, we are constantly aware that behind every brand are people; staff, customers, suppliers, influencers – millions of people from all walks of life with the power to help grow a brand or sink it.

The decision for brands such as those targeted by the Stop Funding Hate is a simple one and at this point I’m reminded of a saying my mother had, “If you lie down with dogs, expect to get up with fleas.”

Mission Accomplished!

Branding Ireland for the European Medicines Agency

1417164304-SHAKESPEAR-PHARMA-EMA.jpg

The European Medicines Agency (EMA) employs 890 staff and is by far, the largest EU body in Britain that will be forced to relocate following Brexit.

Whilst Britain still struggles to come to terms with what Brexit actually means, other states within the European Union have been much faster to adapt and the wheels are already in motion as countries line up to make the most of the opportunities post Brexit.

One of the biggest opportunities will be for the state chosen to be the new home for the European Medicines Agency. Currently located in Canary Wharf, London; the EMA works with individual regulatory authorities from all 31 current member states – servicing what is a multi-billion euro/pound industry.

Among those putting their hat into the ring for the EMA bid is Ireland. Other contenders include Spain, Sweden, Denmark, Italy and Germany. However, Ireland actually has a pretty compelling case when you break it down.

Indeed, as Ireland’s Health Minister has already said, “Dublin offers significant advantages as a location, not least the advantage of the English language, a strong pharmaceutical and R&D sector presence.”

Ireland; with its favourable tax rate has already seen a number of the world’s largest pharmaceutical companies opt to call it home.

In 2015, Pfzier completed a deal worth $160 billion that saw the US-based pharmaceutical behemoth move its executive offices to Ireland. Joining Pfzier in its relocation to Ireland, French pharmaceutical company, Flamel Technologies is also planning a new Dublin home. The new company is expected to go live in early January 2017, trading under the name of Adadel Pharmaceuticals plc.

With so many of the big names in the industry officially setting up home in Ireland, it would seem to make sense for the EMA to be at the heart of that collective.

Indeed, in an article that appeared in The Times last month, Simon Harris, the health minister, said that the departure of the EMA — which evaluates and monitors drugs in the EU — from London appeared to be inevitable. “Dublin would be a very suitable location and a move to the Irish capital would minimise the disruption to the business of the EMA, thus ensuring continued protection of EU citizens and providing reassurance to the industries which it regulates,” he said.

The Mission Control Communications and its sister studio, The Mission Discovery has been working with pharmaceutical and biotech companies across Europe, the United States and Asia for a number of years. “Our agency is built on the growth and success of brands in this sector,” says Patricia Killoran, Managing Director. “Locating the EMA in Ireland would be a logical decision that would benefit everyone.

Mission Accomplished!