Illustrating our global branding capabilities.

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One of the amazing images created by the team for a new project that we’re working on. Stay tuned to discover the strategic thinking behind the project.

Mission Accomplished!

com_bottomABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Interpreting the facts

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Infographics play a crucial role in the work we do for clients in the pharmaceutical, life sciences, healthcare and insurance sectors. Whilst the majority of the work we do is confidential, we do encourage our teams to hone their skills on test projects. This exercise was created using data from GSK.com.

Mission Accomplished!

com_bottomABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

The science behind creating effective banner ads

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Love them or loathe them, banner ads are here to stay. So let’s make sure they work.

Digital adverting has long sought to distance itself from what is considered traditional advertising. But as the self confessed gurus have come to realise, the science that underpins traditional advertising thinking is equally relevant in the digital world.

Digital Billboards

Banner ads are an intrusive medium, so treat them as such. That means realising that your audience is not actively engaged with the banner from the outset. You have to work to get their attention.

Think of them as billboards at the side of the road. You have a limited window of opportunity to catch the attention of people who are not actively looking to engage with you but are on their way somewhere else. So make it worth their while to stop.

Don’t fall into the trap of thinking that you have a person’s attention – you don’t. You need to earn it.

60% of Mobile banner clicks are accidental

Fat thumb syndrome first made the headlines in January 2016 when a location based mobile and digital company found that the majority of mobile users were accidently clicking on mobile banner ads.

When they dug a little deeper however, they found that far from leading to a positive brand engagement, users were feeling frustrated and annoyed – negative feelings that were automatically transferred onto the brand that was responsible for the brand and un-welcomed intrusion.

Recognising the negative impact fat thumb syndrome can have, Ikea recently ran a campaign where they started by apologising to people who clicked on their banner ads.

Understanding the five to 10 word rule

One of the most common mistakes brands make is overloading digital banner ads with copy. They are not brochures.

Keep copy short and to the point. Research indicates that people can only process five words per second. So think about what you are saying and lead with your key message.

On average an animated banner ad will last 10 to 15 seconds and include multiple frames. But this is not an excuse to overload it with content. Remember – your banner ad is intruding on the users online experience so aim to get your message across as quickly as possible.

Logically, the above would also suggest that you don’t attempt to get people to do too many things. Have one clear objective for the banner ad and the end user.

Brand your shop window

Experience tells us that the most effective banner ads will have the brand logo and name in each and every frame. Simply put – this ensures that in the limited window of opportunity you have to engage, people will know who it is that is trying to reach them.

Consistency

Is your banner ad part of a wider integrated campaign? If so it makes sense that your banner ad is recognisable as being part of that campaign. Think about colours, images, fonts etc.

Remember – if a person has already been exposed to the campaign through one of the other advertising channels within your wider strategy, your banner ad will have a degree of recognition and a backstory when they encounter it online. Capitalise on that.

com_bottomABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

 

Make your mark in advertising.

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If you are that most prized of all commodities, an intelligent and insightful advertising creative or team with the hunger and matched ability to create world-class campaigns in one of the most complicated arenas in the industry, then you are also smart enough to know that you are in high-demand.

So rather than telling you what we expect from you, let us explain what ‘you‘ can expect from us.

  • We offer you access to D&AD training on an on-going basis;
  • We offer you the challenge of working on briefs that will test your skills to the limit – spanning the complete spectrum of science and healthcare advertising and marketing;
  • We offer you the opportunity to work with clients one-on-one from all over the world and the challenges of doing that in real-time;
  • We offer you the framework to create work that can confidently stand alongside work and thinking coming from some of the biggest agency groups in the world – and you’ll be working alongside them on projects as well.

In return – all that we ask is that you are up to the challenge and embrace the opportunities we’re offering. It’s not easy – but it is rewarding.

Contact: trish@themissioncontrol.com

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

There is a science to validated brand communications.

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In this article, Zach McMordie, senior creative at The Mission Control Communications, looks at some of the challenges facing advertising agencies and brands entering directly or indirectly for the first time into the sphere of science and healthcare communications and engagement.

“We work in one of the most tightly regulated sectors of advertising and marketing in the world, which is fully understandable when you consider that there is perhaps nothing more important to people than their health and wellbeing.

It is therefore a sector in which validation of the facts is paramount in everything we do from creating an advertising campaign to originating a product or brand identity. However – with more and more advertising and design agencies being attracted to the sector; collectively we are seeing many of the newcomers falling foul of the regulatory bodies and public opinion.

Whist those of us who have worked in the sector for years will be familiar with the regulatory stipulations and need for validation of the facts, those new to the area are finding that the laxer approaches often acceptable in other areas of advertising and marketing are simply not acceptable in this arena where the necessity for facts is so important.

Take wearable’s as an example. With science, healthcare and technology now finding multiple areas of commonality, one area that is finding itself now firmly in the crosshairs for scrutiny is ‘wearables’.

Technology companies have been quick to recognise the market opportunities and massive profits to be made by ‘app’inizing’ health related solutions for a society that is becoming ever more health aware, whilst at the same time, evermore reliant on technology.

From monitoring your heart rate, to measuring your sleep patterns and stress levels, the marketing promises made by many of these products have fallen short of their actual deliverable outcome and people have been quick to respond. A number of lawsuits are already in progress in the United States and they are opening the door to similar actions in other countries. What many of the newcomers to this sector need to understand is that people demand any marketing comms related to the subject of health and wellbeing to be trustworthy and reliable as lives do depend on it. They won’t accept adlands fluffy exaggerations. To put that into context of a brand story, audiences, stakeholders and regulatory bodies require a brand story rooted in fact – not fiction.

Another area that is coming under close examination is the misrepresentation of items to tap into the lucrative health market. The most common offences include the misuse of terms such as ‘organic’ and ‘natural’. In the marketers’ lexicon, these terms have been buzzwords to be used to bestow health claims and perceived benefits to just about every sort of food, drink and cosmetic you can think of. Yet in the US, the Federal Trade Commission is moving to tackle this issue and has recently noted in an article carried in AdAge, that the FTC “has instituted numerous actions regarding dietary supplements claims and false promises of weight loss (ending the fad of green coffee products), and it challenged “natural” claims in the context of personal care products for the first time.

With all that said, if I had any advice for another agency trying to enter into the life science and healthcare sector, it would be this: make it your business to understand the region by region legalities, technicalities and nuances of the market you are working in and that above all – understand that creativity without validation means nothing to an informed audience.”

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED LIFE SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Creative Commandments worth listening to and learning from.

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One thing I discovered a very long time ago was that it pays to use your ears a lot more than your mouth in this business. You can learn so much if you are simply prepared to shut up and listen to people with real experience and then intelligently, adapt and apply those insights and that knowledge, with relevance to your own business.

With that said, it’s time for me to shut up and ask you to listen to some snippets from the Cannes Creative Commandments series. This is an ongoing series of posts from Cannes that I share with my own team at The Mission Control Communications, and I hope you find them as useful and inspirational as we do.

These short snippers include thoughts from: John Hegarty, David Droga and Anna Qvenners.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Liberty Mutual Surety on reinforcing brand culture.

screen-shot-2016-12-20-at-12-59-55Liberty Mutual Surety is one of America’s most successful and iconic brands. Today – with offices and staff in more than 900 locations worldwide, the company has seen its ranking in the US Fortune 500 jump by 7 places.

Core to that success has been the on-going recognition by Liberty Mutual Surety in the importance of staff engagement and empowering its people with the knowledge, pride and belief that comes from being part of a brand that symbolises the American dream for millions of people and companies.

This collaboration and empowerment of staff has been a corner stone of the brand’s success for decades, but now we see the strategy being tipped by many in the wider business world and global branding industry as one of the top 10 trends to be aware of in 2017.

As always and one step ahead of emerging trends, we have been working in partnership with the Liberty Surety Marketing team in the United States for almost 2 years now to create and deliver the internal corporate culture that fosters this internal continuity.

Recognition of the success of Liberty’s work came in early December, when the director of Liberty Mutual Surety tasked us to create a retrospective of the year’s successes and key moments as a means of personally thanking everyone within the business for their contribution to the collective success of the company throughout North and South America.

Working once again in partnership with the Liberty Mutual Surety marketing team in the States, we created personalised video messages that combined live action footage and drone footage with staff originated shots from throughout 2016, that effectively let everyone see how their individual contribution fed into the wider success of the brand collective.

Not a bad way to finish up the year working with another global brand.

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2016.

What’s on the cards for clients this festive season and why?

img_20161215_122350This Christmas we have had our cards created by the very talented Jemma Millen who worked with us earlier in the year to create what was to become a multi-award-winning, international advertising campaign that targeted companies, universities, private and state funded research institutions working to help the up to 1 billion people worldwide who suffer from neurological disorders ranging from Alzheimer’s and Parkinson disease, to strokes and multiple sclerosis.

The tactile and very human story behind the campaign was developed to bridge the gap between our US client’s sales team and the knowledge bank of services held within their company and the ever marketing skeptical, scientific community.

The effectiveness and relevancy of the campaign provided our client with an emotive, relevant and tactile solution that opened the door to a sales channel with an estimated value of £26 billion pounds in the UK alone for research into Alzheimer’s and a further £10 billion for Parkinson’s.

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These figures increase significantly in the United States with Parkinson’s research is valued at $28 billion and Alzheimer’s care conservatively valued at £200 billion.

However – the real effectiveness in the campaign was the potential to transform the traditional B2B communications model into something much more personal – a campaign that encapsulated the need for research and the hope that a cure will soon be found.

So to cut a very long story short, that is why there are brains and hearts on our Christmas cards this year.

If you work in the science, healthcare or in-house marketing field and would like one of these beautiful cards, please send us your details.

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2016.

Multi-award winning art director calls time after 7 years to join The Mission Control Communications.

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It was confirmed today that Jim Magee, former art director at Navigator Blue, has joined The Mission Control Communications as Executive Creative Art Director, following the completion of a number of award winning projects with the Irish Football Association (IFA).

Best known for his work across media – TV, Print, Digital and Web, Jim has successfully completed projects for brands including An Post, Punjana, Heineken and most recently, the IFA’s Northern Ireland Euro 2016 Dare to Dream campaign and Team Launch Event – both picking up Gold Awards at this year’s CIPR NI Awards, and winning UEFA’s Best Fan Engagement Campaign in Europe.

The decision to hire Jim was easy,’ said managing director Patricia Killoran. ‘We’ve been a massive fan of his work for a long time and when the opportunity came up to chat with him, we took it. We set up a chemistry workshop with the rest of the team to make sure there was a mutual dynamic and that was that. The rest, as they say, is history.

The appointment comes following an extensive and rigorous search process that looked at candidates from three countries. Indeed – the nature and scope of The Mission Control’s client base required a very specific skill base and unique mindset – someone capable of conceptualising and implementing individual projects and complete campaigns with regional relevancy on a global basis for brands operating in multi-billion-dollar sectors.

We see Jim bringing a fresh dynamic to the agency,’ said Patricia. ‘We have a team very used to success and it was important that we found a person that could enhance that expectation and work with our client partners to deliver campaign outcomes that really do change lives. Our clients span a diverse range of sectors, but collectively, they all share a common requirement – validated project outcomes that reflect their position as market leaders.

Mission Accomplished!

ABOUT: As a multi-award winning international advertising and brand design consultancy, The Mission Control Communications works with clients and their in-house marketing teams to create intelligent and agile solutions that effectively engage audiences in today’s disruptive and highly competitive global marketplace, enabling brands to thrive. We work with brands spanning some of the most tightly regulated sectors of advertising and marketing in the world, with Fortune 500 companies ranging from – Liberty Mutual Surety to pharmaceutical, biotech and life science giants. Our work is rooted in sound intelligence supported by a structured services architecture that compliments client needs across strategy and positioning, advertising and design, brand origination and evolution, project and campaign planning, engagement and activation, and internal and external cultural alignment. For more information, please visit TheMissionControl.com and follow The Mission Control on LinkedIn, Facebook and Twitter.
© The Mission Control Communications Ltd., 2016

New York: Davey Awards Silver for Integrated Campaign Effectiveness in Integrated Campaign-Business to Business / Life Sciences.

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The Mission Control Communications has an international reputation for creating and delivering highly effective campaign solutions in what is unquestionably one of the most tightly regulated sectors of advertising and marketing in the world.

Spanning the complete spectrum of scientific endeavour, the agency works with companies that are improving the lives of millions of people.

To therefore see that work recognised once again by the New York Academy of Interactive and Visual Arts is a firm endorsement and resounding validation of the relationship that exists between the agency and the in-house marketing teams it works with in more than 57 countries.

Awards have never been the prime driver for us’ says Patricia Killoran, managing director at The Mission Control Communications, ‘we simply see them as a healthy side effect of what we do – and that is creating and delivering campaign outcomes for important issues that work for our clients. But it’s still nice to win!’ she added with a smile.

Whilst the agency may not see the awards circuit as being a prime driver, this nonetheless brings the agency’s total to 7 international effectiveness awards in a year – something that might well be describe as being evidence of an agency that is thriving worldwide and delivering the sorts of results, clients demand.

Mission Accomplished!

ABOUT: As a multi-award winning international advertising and brand design consultancy, The Mission Control Communications works with clients and their in-house marketing teams to create intelligent and agile solutions that effectively engage audiences in today’s disruptive and highly competitive global marketplace, enabling brands to thrive. We work with brands spanning some of the most tightly regulated sectors of advertising and marketing in the world, with Fortune 500 companies ranging from – Liberty Mutual Surety to pharmaceutical, biotech and life science giants. Our work is rooted in sound intelligence supported by a structured services architecture that compliments client needs across strategy and positioning, advertising and design, brand origination and evolution, project and campaign planning, engagement and activation, and internal and external cultural alignment. For more information, please visit TheMissionControl.com and follow The Mission Control on LinkedIn, Facebook and Twitter.
© The Mission Control Communications Ltd., 2016