The story of Tactility began for us just two months ago when through a recommendation from another client; we were invited to meet with the founders of Tactility Factory.
Immediately the chemistry was there and within days we were part of the team; creating a strategy that would allow TF to participate in London Design Festival and undertake a trade mission to the Middle East.
We essentially became squatters in the TF office, working alongside the founders to verbalise the brand story and define a recognisable industry descriptive for their evolutionary product range.
That descriptive was to become Infused Concrete®.
Working in partnership with those clever people at Wylie Communications, we shaped a strategic roadmap for the London Design Festival and the Middle East that utilised a range of supporting channels to deliver a coherent and consistent entry point for Tactility Factory to introduce the concept and reality of Infused Concrete®.
This included the creation of a brand lexicon and a catalogue of emotive images that would run through all audience touch-points – culminating in a strategic plan and roll out for the coming year.
Good luck to the team at the London Design Festival and on tour in the Middle East.