Kingspan Ravenhill Stadium Rebrand

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When it was announced earlier this year that Ravenhill was to be rebranded as Kingspan Stadium, it was the continuation of a sporting pedigree for the Kingspan brand that includes GAA sponsorships in RoI.

Working in partnership with the Kingspan marketing team, our challenge was to communicate the breadth of offerings within the Kingspan Environmental portfolio in a relevant and intelligent way in the new Corporate Box at the stadium.

We wanted to avoid the obvious list of bulleted product benefits and pictures of wind turbines and solar tubes, so instead we worked with the Kingspan marketing team to focus on another aspect of the brand offering – the ‘team’ credentials and collective strength of the Kingspan offering. This resulted in the creation of a visual statement that aligned the brand offerings alongside is Ulster Rugby association in a fun yet relevant way.

Mission Accomplished!

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