I’ll be the first to admit, there are times when I can’t wait to post news about a new piece of business we’ve won or show-off a piece of work we’re particularly proud of. But as a rule, most of what we create is never seen or mentioned within our own brand promotions. We don’t even mention most of our clients in our client list.
It’s not that we’re not proud of the work or indeed the brands we work with, but when you get into serious B2B campaigns for brands that have turnovers in the hundreds of millions or even billions, then you really have to respect their confidentiality and consider the impact of your actions each time you name drop.
Think about it – what’s the easiest way to see what one of your clients’ competitors are up to? Answer – find out who their agency is and check out their site or social media pages and with a little digging and intelligence, from what is posted – you’ll be able to work out exactly what their strategy is for the coming months.
This leads me onto my next point. When you are posting work you have created for a brand, why are you doing it? Most likely it’s because you’re setting the scene to go after another piece of new business – in other words you’re showboating and stroking your own ego. And there in is the problem. You’ve taken your eye of the work you’re commissioned and getting paid to do and thinking about the next job or client. You’ve already relegated your client to second place and that’s just bloody bad service.
So – remember, it pays to keep your mouth shut and its much easier to lose an existing client than it is to win a new one. My advice – respect the clients you have and if you’re doing your job well, then new projects will come to you of their own accord.
If you don’t believe me – then just ask yourself, what would Chuck do?