The Mission Control invests in the science of typography.

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In a digital age, it’s easy to forget the skill and master craftsmanship that goes into originating a bespoke typeface. That’s why when we heard multi-award winning typographer Craig Ward was collaborating with biochemist Linden Gledhill to generate an ornamental typeface, we’ve decided to lend our support at The Mission Control.

The Fe2O3 glyph face is a fusion of science and creative curiosity and as to be expected, Craig’s fastidious design of the glyphs is dictated by the printing process itself and embraces the unrepeatable organic process itself. The science at the heart of the design replaces the ‘grid with conflicting magnetic fields that come into play during the actual print process.

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It might seem odd for a typographer to collaborate with a biochemist, but as we know ourselves, the creative world and scientific world share more common traits than you might think. In this instance however, Craig and Linden have a track record together and their work includes pieces for Jon Hopkin’s album, Immunity and a ground breaking music video for composer Ryan Teague’s track, Cascades, which featured at the Imagine Science Film Festival hosted by Google in New York last year.

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The glyphs use a tiny amount of ferrofluid, a kind of magnetic ink, originally developed by NASA in the 1960s is placed between two glass plates and subjected to a combination spinning vertical and horizontal magnetic fields. The result – an array of complex hieroglyphics and shapes – each one as unrepeatable as a snowflake – that simultaneously call to mind ancient indigenous marking or symbols from classic science fiction.

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So why are we supporting the project? That’s simple. Science and creativity are the foundations of everything we do at The Mission Control. Indeed – the brands we work with are doing science that is and will continue to improve life on earth and one-day, help mankind to travel to Mars and beyond.

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We also believe in championing the human skills of our industry and the skill of the typographer is one often overlooked as people opt for basic system fonts.

If you want to support the project, visit: https://www.kickstarter.com/projects/mrcraigward/fe2o3-glyphs-a-conceptual-ornamental-typesystem?ref=NewsSep1015&utm_campaign=Sep+10&utm_medium=email&utm_source=newsletter

Mission Accomplished!

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