Liberty Mutual SuretyTM, part of the wider Liberty Mutual Group is much more than just a brand – it’s an American institution – a multi-billion-dollar company employing more than 50,000 people in over 900 locations.
So when invited to work alongside the US marketing team to create a series of internal vision, mission and culture statements that would be rolled out across the company, we were honoured.
The vision, mission and culture statements were authored by Liberty Mutual Surety based on a culture of continual research – our challenge was to give these words a canvas on which to perform that would bring them to life, solidifying the brand’s position as a modern and dynamic company with deep roots, a rich heritage and a clear vision for the future.
Interpreting that vision we explored a number of options – each with significant underlying meaning. From aerial flybys of Lower Manhattan and the One World Trade Center, to global animations indicating the more than 900 locations – a host of statement platforms were created for regional relevancy throughout the company.
The campaign will run in print, digital and mobile, online video, screen savers and social media.