A return to tangible advertising perhaps?

fearless-girl-hed-2017

The success and global attention leveraged by the ‘Fearless Girl’ statue for State Street Global Advisors and the Game of Thrones – Door of Thrones by Tourism Ireland both offer a unique insight for brands in their quest to engage in a meaningful way with people.

Whilst both pieces of work have a significant digital presence, they are primarily rooted in a real-world execution with their digital extension earned as opposed to paid for.

This return to tangible brand marketing and the success of both projects should be a signal to those brand managers worried about looking beyond digital channels. People are ready, willing and eager to interact with you in the real-world.

So are you ready to venture offline and discover what the world has to offer?

Fearless Girl Sculpture: Kristen Visbal – Photo: Federica Valabrega

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