In this month’s Agency Briefing, we go inside The Mission Control Communications – the independent advertising and branding agency that is going toe-to-toe with some of the biggest names in adland and winning.
Additional creative firepower coupled with sharp strategic thinking and ‘can-do’ attitude have been the driving forces in what has been in one of the best years on record for the self-described – ‘creative effectiveness agency’ – The Mission Control Communications.
In addition to expanding its role with established clients on both sides of the Atlantic in categories as diverse as technology, education, mergers/acquisitions and the insurance and surety sector, the agency has also racked up an impressive tally of international awards and new business wins, thanks in no small part to the breakthrough work coming out of its dedicated medicine, healthcare and sciences studio – The Mission Discovery.
Whilst new business was not a primary objective for 2017, there can be no denying that the agency has earned itself a reputation as the ‘go-to’ destination for companies in search of an effective alternative to the channel specific agency model.
“We had a choice at the end of 2016, says strategy director,” James Killoran, “we could go into the New Year (2017) and aim to be another channel specific guru, or we could knuckle down and listen to what business leaders and their teams were saying. The decision was a no-brainer,” he says, “we listened to what clients had to say and came back with a strategy that would let us collaborate with them as true partners, sharing in their vision, mission and values; whilst ensuring those objectives were effectively being realised in their work.”
It took time and award-winning campaign in its own right, (Science Heroes & Heroines) to explain how collaboration between agency and client should and could work.
One of the first to experience those benefits was a US technology company who hired The Mission Control Communications earlier this year to launch a new B2B software solution.
“Straightaway we knew the Mission team were asking the right sort of questions,” says the US director of marketing. “They really understood what we were about and what we were looking to achieve.” He goes onto say, “It didn’t take us long to realise that we’d hired more than just an ad agency, we’d hired a strategic partner that slotted straight into our own team and culture.”
As collaboration between clients and agency continued to prove itself, an unexpected result of this was that clients began to share their experiences of working with The Mission Control Communications with colleagues and network partners worldwide. This process of positive referral quickly led to a number of new account wins for the agency that are now generating additional referrals.
Now with a reinforced and diverse client roster, The Mission Control Communications is in a healthy position as it prepares to start the New Year.
Unencumbered by the lack of transparency that was a red line issue for many US companies this year, The Mission Control Communications has a remarkably open and transparent relationship with clients on both sides of the Atlantic, that has enabled it to excel in categories that have traditionally been wary of agency involvement and motives.
Key appointments made during 2017 are also set to bear fruit next year as a restructured and driven studio, spurred on by continued success, D&AD training and a strong leadership team, continue to work with companies the world-over to create and deliver sector changing work.