Category: Branding

The Mission Control Communications picks up 4 awards on 2 continents in 1 day.

New York | London

16 May 2018

Taking on some of the world’s leading advertising, branding and marketing agencies, The Mission Control Communications has won 2 Gold, 1 Silver and 1 Bronze for its work with corporate clients at two of the advertising world’s most hotly contested events in New York and London.

Awards won by The Mission Control Communications for clients in the United States and Europe at the 2018 Communicator Awards and Creativepool Annual Launch Awards span three key aspects of corporate communications, including Branding, Corporate Identity and Advertising for the following:

Liberty Mutual Surety – Surety You

  • Gold, Corporate Identity Campaign-Identity Programme for Corporate Communications CA
  • Gold, Campaign-Branding for Integrated Campaign CA

Science Heroes and Heroines

  • Silver, Campaign for Marketing CA
  • Bronze, Direct Mail CP

Whilst awards are not a driving force for our agency, they do demonstrate a benchmark that places us alongside some of the best known and most highly respected advertising, branding and design groups in the world,” said James Killoran, Strategy Director at The Mission Control Communications.

More importantly – they are a testament to the relationships we have built and continue to build with our clients, that collectively, allow us to compete and win with such consistency on an international stage.

With now more than a dozen worldwide awards and as many nominations under its belt in just three years, The Mission Control Communications is proving that size and location are no barrier to creating outstanding work in some of the most challenging sectors of the industry for clients that expect results.

Commenting on one of the agency’s wins, Creativepool Judge and Executive Creative Director at Grey Group, New York, Joanna Carver commented: “Really nice thinking. I’m sure it felt very personal to each person receiving it. I love that you used each person’s desk as a media – really smart. This campaign absolutely deserves credit. Rare to see an internal campaign go to this level of thought and effort and I applaud all of the craft that went into it.

Mission Accomplished!

Further Details:

The Communicator Awards (CA) receives more than 6,000 entries from agencies worldwide and recognises work that is best in field.

Creativepool (CP) saw over 2,000 entries from agencies in more than 18 countries with over 20,000 votes cast during the People’s Choice.

The Mission Control Communications – as a multi-award winning international advertising and brand design consultancy, The Mission Control Communications and dedicated science and healthcare studio, The Mission Discovery, works with clients and their in-house marketing teams to create intelligent and agile solutions that effectively engage audiences in today’s disruptive and highly competitive global marketplace, enabling brands to thrive. We work with brands spanning some of the most tightly regulated sectors of advertising and marketing in the world, with fortune 500 companies ranging from – Liberty Mutual Surety to pharmaceutical, biotech and life science giants. Our work is rooted in sound intelligence supported by a structured services architecture that compliments client needs across strategy and positioning, advertising and design, brand origination and evolution, project and campaign planning, engagement and activation, and internal and external cultural alignment. For more information, please visit THEMISSIONCONTROL.COM and follow The Mission Control on LINKEDIN, FACEBOOK , TWITTER and CREATIVEPOOL.

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German Design Council nominates The Mission Control Communications for Excellent Communications Design.

 

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Frankfurt | Belfast

We are delighted to announce that the German Design Council have nominated The Mission Control Communications for one of Europe’s most prestigious awards – the prestigious German Design Award – 2019.

The Mission Control Communications has received a total of two nominations from the German Design Council for projects spanning science and healthcare and B2B brand communications.

In their selection process, the German Design Council selected projects that demonstrated particularly remarkable features with regard to: Overall concept / design quality / brand value and branding / brand fit  and degree of innovation.

The nominations by the German Design Council follow three other nominations earlier this year by Creativepool – which included Best Small Agency of the Year. Results for that to be announced in May 2018.

Mission Accomplished!

com_bottom.jpgAbout German Design Council: The German Design Award is a prestigious international design award established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953. Among products with outstanding designs around the world, those recommended by the German Design Council are nominated for the award, which is structured in four tiers: firstly, Gold; secondly, Winner; thirdly, Special Mention and fourthly, Nominee. Gold, Winner, and Special Mention are prizes awarded to superior designs among the nominees.
ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK , TWITTER AND CREATIVEPOOL.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2018.

 

Selling an advertising, branding or marketing agency? We’re looking to add more heroes to the team.

If you’re thinking of selling your advertising, branding or marketing agency in the US or UK, we’d love to hear from you. Please do get in touch.

Perhaps you’ve built up a client base that is simply too large and complicated to handle. Maybe you’ve created an agency and simply fallen out of love with it or, you’re looking to have a bigger team to back you up. Truth be told, whatever the reason for sale, we’d love to hear from you.

We want this sale to work for you, so we’re completely open to discussion. If you want to stay employed or involved in some way, we can look at that and if you want to walk away and try something new – we can talk about that as well.

As for us – part of our mission for 2018/19 is to acquire one to two; small to medium sized agencies in the US and England over the new year or so as part of our ongoing growth strategy. In the past three years, we have won more than 15 international awards and earned a reputation as the go-to creative effectiveness agency for clients spanning the science, healthcare, technology and sureties.

If you’d like to open confidential discussions around the sale of your advertising, branding or marketing agency, please call James on +44 (0) 2895 900841 or email james@themissioncontrol.com

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2018.

Creativepool selects The Mission Control Communication’s iconic ‘Great Things Happen at the Table’ campaign as one its top featured pieces of work.

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London/Belfast: The Mission Control Communications is back in the creative spotlight this week as Creativepool once again handpicks work created by the agency to be featured on its homepage.

This is the third featured campaign crafted by The Mission Control Communications to be featured on Creativepool since August this year. Earlier projects included work for Liberty Mutual Surety in the United States and The Mission Discovery, a new medicine, healthcare and sciences communications agency.

Seeing our work once again showcased alongside some of the biggest names in the industry is amazing,” says managing director, Patricia Killoran. “What makes this piece especially personal is that it is our team in the shot. If you look under the table, you’ll see the next generation of the team as well in the form of my granddaughter.

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Since the image was originally created, we’ve grown the team and there are now a lot more faces at the table. But we’re delighted that Creativepool as once again given us a place at their table“.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Almac collaborates with The Mission Control Communications to launch integrated ‘ART’ campaign.

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Delivering the right solution is an ART as The Mission Control Communications was to discover working with Almac teams on both sides of the Atlantic to roll out this new integrated campaign for the launch of Almac Technologies new Accountability and Reconciliation Tracking system (ART).

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Working in collaboration with Almac marketing teams in the United States and Europe, the campaign was built on the commercial insight that when a work process is viewed as a ‘necessary evil.’ it’s time to innovate.

Recognising that the onerous task of manually reconciling discrepancies in supply records accumulated over the lifetime of a clinical trial can add as much as two years to the study closeout phase, Almac Technologies decided it was time to streamline and automate the process with a new Accountability and Reconciliation Tracking system – ART.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

CreativePool selects Liberty Mutual ‘Surety You’ branding as one of its top featured pieces of work.

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Philadelphia/Belfast: We’re thrilled to be back in the spotlight this week with the Liberty Mutual Surety team in Philadelphia as Creativepool selects ‘Surety You‘ as one of its top featured projects.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Creative Pool selects Science Heroes and Heroines brand building campaign as one of its top featured pieces of work.

 

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London/Belfast: The Mission Control Communications was in the spotlight this weekend when its brand building campaign (Science Heroes & Heroines) for new science and healthcare advertising and branding studio, Mission Discovery was handpicked by the team at Creative Pool as a feature project.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Brands need to inject emotion into their digital equation

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Back when I first started to work in the advertising industry, we understood the power emotions played in creating campaigns that would become part of popular culture and actually motivate people into action; be that to buy something, support something or alter social or professional behaviour. We did it by tapping into their emotional response mechanisms.

It was a time when psychology and sociology influenced ideas and brands were creating effective and iconic campaigns that frequently bridged the gap between art and sales in such a way that they took on a cultural relevancy that brands today, simply aren’t achieving.

People looked forward to the release of a new advertising campaign and friends would talk about their favourite ads in general conversation. Slogans became part of our everyday lexicon and brands actually achieved a love status. As much as digital has a place in youth culture, I’ve never once came home to find one of the children having printed out their favourite banner ad and stuck it on their wall.

However – the emotional purge perpetrated during the digital revolution saw many advertisers sacrifice this human connection between brand and consumer with the result that the media channels themselves have grown to become more important than the brands that are paying to advertise on them. People have stopped crafting brand stories and simply started to churn out emotionless content to fix little boxes on a little grid with little hope of any real engagement.

With many of the world’s most popular social media and search engines now being called out over manipulating their results, the question that many digital advertisers are having to ask is – just how effective is digital and have they been getting the results they were told they were?

For what it’s worth, my view is that digital can be genuinely effective, but brands need to be creating campaigns that people want to be exposed to in the first place and not just force fed. You can’t just bombard people in the hope of wearing them down. We need to create emotional connections with people again – be that making them happy, angry, sad or hopeful about a situation, product or service. When people feel, they act. Apathy is not an option. View digital as one of the many tools at your disposal and not the only one.

As mentioned earlier this week in one of our other posts, two of the most noteworthy campaigns of the past year were rooted in tangible experience that people could see and touch. They elicited real human emotions.

So whilst it might pain some of the digital evangelists out there to admit, we did know a thing or two about brand engagement pre www.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Illustrating our global branding capabilities.

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One of the amazing images created by the team for a new project that we’re working on. Stay tuned to discover the strategic thinking behind the project.

Mission Accomplished!

com_bottomABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.