Every so often we like to share a piece of work that we are particularly proud of. In this instance; that piece is a direct mail campaign created to plug directly into a fully integrated marketing strategy targeting doctors, surgeons and researchers working to understand, treat and cure degenerative neurological conditions including Alzheimer’s and Parkinson’s.
The campaign was aimed to break through the clutter of press and digital banner ads that the audience is traditionally used to being bombarded with and for the most part, block out – especially since the rise in popularity of ad blockers.
The thinking was to create a talking point that would find a permanent place with in the recipient’s office and mind space – not just a temporary impression on their desktop before being deleted.
“We can’t ignore the impact of degenerative neurological conditions so let’s create a campaign that people can’t ignore.”
This tactile approach was created to make people stop and think. It was to promote a human engagement with the objective of solving a human problem that shatters tens-of-thousands of lives every year.
It is also an opportunity to get inside our heads and see how we approach some of the most complex and sensitive subject matters.
We’ll have more on this project and more on our new site – coming soon!