New York, NY (April 26, 2015) Earlier today the winners of the 2015 Communicator Awards were announced by the Academy of Interactive and Visual Arts. With more than 6,000 entries received from across the US and around the world, we were over the moon to hear that The Mission Control had scooped not one, not two, but three silver awards with distinction at the international event that recognizes the best and most effective work.
The campaigns awarded include the Equiniti PeopleAX Integrated Campaign Strategy for Effectiveness and Unleash Your Creative Monster for Best Use of Direct Mail and Best Self Promotion.
Created by RS Owens, the producer of the Oscar® and Emmy® Awards, the new Communicator statuette is a symbol of the continued pursuit of excellence in marketing and communications and the three wins are an amazing endorsement of The Mission Control and its ability to deliver highly effective B2B campaigns at a world class level.
This is not the first time that The Mission Control has been recognized internationally for the effectiveness of its work – last year the agency also picked up awards in the States for the launch of the new Taconic brand campaign.
“It’s always an honor to be recognized at the awards,” says James Killoran, Strategy Director at The Mission Control. “But to be competing and winning at this international level proves, like our motto says, everything’s possible.”
Judges from this year’s awards include, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, Time Inc., Tribal DDB and Yahoo.
This Captain Virgil Hilts Lego kit arrived from a designer applying for a job with The Mission Control. In addition to showing that he’d done his homework, the promo piece is a really nice example of someone doing something more imaginative than the traditional CV. It also kept James amused for ages building it.
OK. So last Thursday night we had to go to the 2013 An Post Integrated Direct Marketing Awards in Dublin. We were the only agency from Northern Ireland that had been shortlisted. This left us with a problem. How do we amuse ourselves for 2 hours on the car journey there?
We decided to create a diary of the journey and the exploits of our Creative Muse…
…Meet Boris, the original Creative Monster and the inspiration behind our now award winning ‘Unleash Your Creative Monster’ campaign.
Boris wasn’t always this fortunate however. When we first found him back in 2012, he was rummaging through some old concepts in our studio. Like many of his kind, Boris had been ignored by other agencies before escaping and finding his way to The Mission; attracted by the scent of great ideas and the lights burning into the small hours of the morning.
A little T.L.C., and some belly rubbing and Boris was soon part of our team. We found that the more great ideas we fed him, the more of his kind turned up. Pretty soon we were overrun by Creative Monsters.
So we began to release them back into the wild. We tracked down hundreds of brand and marketing managers and soon we were Unleashing Creative Monsters all over the world.
Our release programme proved a massive hit. Within weeks Creative Monsters had been unleashed in New York, Los Angles, Vancouver, Toronto, Seattle, Frankfurt, Cologne, Sydney, Belfast, Dublin and London. Well you get the idea…
Then last month we heard that An Post had shortlisted us in their 2013 Integrated Direct Marketing Awards for all of our hard work in helping people like you to ‘Unleash Your Creative Monster’.
So on Thursday night, Boris put on his bowtie and set-off to Dublin to compete against some of the biggest names in the industry. Still a shy little creature at heart, he invited some of us to come along with him.
Approaching the border, Boris was in great form and actually treated us to an impromptu version of Gangnam Style ‘The Monster Mash Up’ version. “Whoop Up Gangnam Style Grrrrrr….”
As we crossed the border from Northern Ireland into the Republic of Ireland, we were delighted to see that An Post had sent us an escort. A lovely big green lorry just for us! How thoughtful and polite.
But Boris was in a hurry. He hadn’t eaten all day so we couldn’t wait and had to dash on ahead of our escort.
Wave as you go past Boris and be a polite little Creative Monster to the nice man in the An Post lorry.
Finally we reached the Mansion House and settled in the evening. Perhaps it was the nerves or maybe just because he was thirsty, but Boris emptied his glass and most of those around him. Boris had a secondary Mission – to get fuzzy on the fizzy!
Then came the moment of truth. We were up against three of the biggest and best known agencies in the country. We all pretended it didn’t matter and that it was the privilege of being shortlisted in the first that mattered. But deep down inside we all knew the ugly truth. It was all about the winning. Our hearts began to beat faster; unconsciously we all moved a little closer to the edge of the seat. The bronze was awarded. The silver was awarded to the agency we had pegged as being the cert. And then… “The winner is…. …The Mission Unleash Your Creative Monster!”
We didn’t even see Boris go he was that fast. He was the first on stage bowling over anyone that got in his way and collected the award on behalf of The Mission and Creative Monsters all over the world. Good one Boris!
And here we see a well deserved Gold Winning Creative Monster standing outside The Mansion House about to be Unleashed onto the Streets of Dublin for the night.
Oh and we also promise to spend the €5,000 we won as part of the Award in helping hundreds more Creative Monsters like Boris find their way into good businesses all over the world.
We’re absolutely delighted to be one of four agencies shortlisted for this year’s An Post Direct Mailing Award in the ‘Best Agency Self Promotion’ Category for our ‘Unleash Your Creative Monster’ campaign.
The An Post Direct Mailing Awards are recognised as one of the most prestigious marketing events of the year and we are proud to be competing against some of the biggest and best-known names in the industry, including Javelin Direct, Darkhorse and Ignition.
For more information on the awards, visit: http://www.anpostdmawards.com/