Tagged: Healthcare Marketing

The Mission tackles a taboo subject to create ‘A Bigger Life’ for Ostomates.

image_eakin_firstWe all poo. Yet for the estimated one-million people worldwide living with a stoma, it remains a taboo subject that many refuse to discuss with even healthcare professionals.

Consequently, many ostomates and their families live lives overshadowed and limited by the myths and misunderstandings peddled on social media as scientific fact – unaware of the quality of life they can enjoy.

Challenge

TG Eakin has been improving the lives of ostomates since 1972 and is today one of the largest and most successful manufacturers of ostomy and stoma products in the world. Recognising that whilst technology and care in this area of healthcare has evolved, attitudes surrounding the subject have not. This has to change.

Solution

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Inspired by countless stories of courage and positivity, ‘A Bigger Life‘ encapsulated the freedom and control over their own lives that so many ostomates had to share. Our mission was to provide a means by which this wealth of wisdom, warmth and positivity could be brought to those living in a state of self-imposed isolation over a condition that is simply misunderstood.

Transcending the category clichés, ‘A Bigger Life’ presents a genuine alternative to the life limiting stigma so often attached to living with a stoma. A Bigger Life offers authentic advice from those who have been through the process and found new ways to live a life full of vigour and confidence.

The mantra we created in ‘A Bigger Life’ speaks for itself and acts as a motivational call to action for people when they hit those dark moments pre, and post-surgery. The deliberate human styling of the typography, coupled with a vibrant swatch of colours serves not only an ascetic purpose, but is designed to purposively help many of those who might be visually impaired to digest the important insights being shared by their fellow ostomates.

At the core of this engagement campaign is an authentic, ostomate-centric experience that is deliberately reflected in the clean layout and humanised tone. Rooted in facilitating an authentic ostomate-centric experience, everything about the design is deliberately created to reflect a genuine human experience.

Results

A Bigger Life’ launched in May 2016 as part of an integrated communications campaign purposed primarily with empowering ostomates and providing their families with clear answers to the questions many of them are too embarrassed to ask.

A secondary outcome facilitated by the deliberate disassociation of the TG Eakin brand was that ‘A Bigger Life’ provided healthcare professionals with a trusted source of knowledge and insight that could be shared with patients without breaching ethical or regulatory guidelines.

Campaign scope:

  • Brand Strategy & Development
  • Design & Creative Services
  • Digital Creation

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.
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What’s on the cards for clients this festive season and why?

img_20161215_122350This Christmas we have had our cards created by the very talented Jemma Millen who worked with us earlier in the year to create what was to become a multi-award-winning, international advertising campaign that targeted companies, universities, private and state funded research institutions working to help the up to 1 billion people worldwide who suffer from neurological disorders ranging from Alzheimer’s and Parkinson disease, to strokes and multiple sclerosis.

The tactile and very human story behind the campaign was developed to bridge the gap between our US client’s sales team and the knowledge bank of services held within their company and the ever marketing skeptical, scientific community.

The effectiveness and relevancy of the campaign provided our client with an emotive, relevant and tactile solution that opened the door to a sales channel with an estimated value of £26 billion pounds in the UK alone for research into Alzheimer’s and a further £10 billion for Parkinson’s.

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These figures increase significantly in the United States with Parkinson’s research is valued at $28 billion and Alzheimer’s care conservatively valued at £200 billion.

However – the real effectiveness in the campaign was the potential to transform the traditional B2B communications model into something much more personal – a campaign that encapsulated the need for research and the hope that a cure will soon be found.

So to cut a very long story short, that is why there are brains and hearts on our Christmas cards this year.

If you work in the science, healthcare or in-house marketing field and would like one of these beautiful cards, please send us your details.

Mission Accomplished!

ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2016.

Brave Brands Win.

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Over the years we have worked with dozens of brands. Some have grown to become multi-billion-pound companies that trade the world over and employ thousands of people and set the standards other aspire to.

What defines these brands far and beyond their business acumen is a culture of bravery. They refuse to play it safe and follow the social norms. They choose to lead as opposed to follow.

But courage should not be mistaken for recklessness. Courage comes from knowing the consequences of your actions and strategically anticipating how you will respond to all possibilities.

When working with a brand that has courage, you get a sense of liberation and that translates through to the work you produce. You find yourself charting new territory and carefully planning the route ahead.

So whilst to your competitors it may look like you are being reckless – the truth of the matter is that you know where you’re going. You’ve scouted the road ahead and are clear on your destination.

Before they know it, your competitors are left staring at your taillights as you pull away and they are left in your dust.

Fear by contrast can and will cripple you. If your brand has a culture rooted in fear, customers, competitors and followers will see it and react accordingly. You will find yourself paralyzed with indecision and that makes you a vulnerable target.

So ask yourself, what sort of brand do you want to be?

#BeBrave

Mission Accomplished!