Tagged: Mission Discovery

The Mission tackles a taboo subject to create ‘A Bigger Life’ for Ostomates.

image_eakin_firstWe all poo. Yet for the estimated one-million people worldwide living with a stoma, it remains a taboo subject that many refuse to discuss with even healthcare professionals.

Consequently, many ostomates and their families live lives overshadowed and limited by the myths and misunderstandings peddled on social media as scientific fact – unaware of the quality of life they can enjoy.

Challenge

TG Eakin has been improving the lives of ostomates since 1972 and is today one of the largest and most successful manufacturers of ostomy and stoma products in the world. Recognising that whilst technology and care in this area of healthcare has evolved, attitudes surrounding the subject have not. This has to change.

Solution

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Inspired by countless stories of courage and positivity, ‘A Bigger Life‘ encapsulated the freedom and control over their own lives that so many ostomates had to share. Our mission was to provide a means by which this wealth of wisdom, warmth and positivity could be brought to those living in a state of self-imposed isolation over a condition that is simply misunderstood.

Transcending the category clichés, ‘A Bigger Life’ presents a genuine alternative to the life limiting stigma so often attached to living with a stoma. A Bigger Life offers authentic advice from those who have been through the process and found new ways to live a life full of vigour and confidence.

The mantra we created in ‘A Bigger Life’ speaks for itself and acts as a motivational call to action for people when they hit those dark moments pre, and post-surgery. The deliberate human styling of the typography, coupled with a vibrant swatch of colours serves not only an ascetic purpose, but is designed to purposively help many of those who might be visually impaired to digest the important insights being shared by their fellow ostomates.

At the core of this engagement campaign is an authentic, ostomate-centric experience that is deliberately reflected in the clean layout and humanised tone. Rooted in facilitating an authentic ostomate-centric experience, everything about the design is deliberately created to reflect a genuine human experience.

Results

A Bigger Life’ launched in May 2016 as part of an integrated communications campaign purposed primarily with empowering ostomates and providing their families with clear answers to the questions many of them are too embarrassed to ask.

A secondary outcome facilitated by the deliberate disassociation of the TG Eakin brand was that ‘A Bigger Life’ provided healthcare professionals with a trusted source of knowledge and insight that could be shared with patients without breaching ethical or regulatory guidelines.

Campaign scope:

  • Brand Strategy & Development
  • Design & Creative Services
  • Digital Creation

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.