One thing I discovered a very long time ago was that it pays to use your ears a lot more than your mouth in this business. You can learn so much if you are simply prepared to shut up and listen to people with real experience and then intelligently, adapt and apply those insights and that knowledge, with relevance to your own business.
With that said, it’s time for me to shut up and ask you to listen to some snippets from the Cannes Creative Commandments series. This is an ongoing series of posts from Cannes that I share with my own team at The Mission Control Communications, and I hope you find them as useful and inspirational as we do.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.
This Christmas we have had our cards created by the very talented Jemma Millen who worked with us earlier in the year to create what was to become a multi-award-winning, international advertising campaign that targeted companies, universities, private and state funded research institutions working to help the up to 1 billion people worldwide who suffer from neurological disorders ranging from Alzheimer’s and Parkinson disease, to strokes and multiple sclerosis.
The tactile and very human story behind the campaign was developed to bridge the gap between our US client’s sales team and the knowledge bank of services held within their company and the ever marketing skeptical, scientific community.
The effectiveness and relevancy of the campaign provided our client with an emotive, relevant and tactile solution that opened the door to a sales channel with an estimated value of £26 billion pounds in the UK alone for research into Alzheimer’s and a further £10 billion for Parkinson’s.
These figures increase significantly in the United States with Parkinson’s research is valued at $28 billion and Alzheimer’s care conservatively valued at £200 billion.
However – the real effectiveness in the campaign was the potential to transform the traditional B2B communications model into something much more personal – a campaign that encapsulated the need for research and the hope that a cure will soon be found.
So to cut a very long story short, that is why there are brains and hearts on our Christmas cards this year.
If you work in the science, healthcare or in-house marketing field and would like one of these beautiful cards, please send us your details.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2016.
The 2016 Communicator Awards concluded last week in New York and we’re proud to announce that working in partnership with Taconic Biosciences, we won two Golden Awards of Excellence:
- Gold Award of Excellence Integrated Campaign – Business to Business
- Gold Award of Excellence Marketing Effectiveness – Integrated Campaign
Both awards reflect the combined efforts of everyone involved in creating and delivering an intelligent and engaging approach to communicating in one of the most tightly regulated spheres of marketing in the world.
“We’re delighted with the wins, as are the team at Taconic,” says James Killoran from The Mission Control Communications and Mission Discovery – the agency’s new dedicated science and healthcare division. “A lot of work went into creating these campaigns on both sides of the Atlantic and to see that effort recognised by the Academy of Interactive and Visual Arts is a proud moment for us all. I’d personally like to congratulate all those involved.”
We love our old lab table. It’s become part of who we are and what we stand for since moving into our new office – one year ago today.
After rescuing it from the back of a warehouse, we’ve had politicians and company presidents, CEOs and managing directors, brand directors, marketing associates, friends and family, around it, on it and even under it.
At the table, we’re all equals. What’s said at the table stays at the table. It’s an open forum that invites debate and questions thinking. It’s been the Launchpad for global brands and international campaigns. We’ve laughed and cried around it. We’ve planned, created and celebrated around it. We’ve redefined markets and initiated global trends around it. We’ve bucked convention and set a path that many now follow. We’ve shaped government and bridged seemingly impossible challenges. Now however, it’s the centrepiece for a little self-indulgence and some fun.
Our aim is not to offend anyone with our nod to Da Vinci’s Last Supper, but instead translate one of the most significant and debated pieces of art into a reflection and interpretation of our own story – and have some fun in the process.
We often say that we don’t create pretty picture campaigns. Well – this is no exception. Each and every element within the shot is part of our own brand story and has a direct significance to the team and all those of our ilk!
- Skull – Our very own Yorick symbolises the power of the spoken word and also the relevance of our work for the betterment of human life. It also happens to be just one of the many skulls we have dotted about the office, a tribute perhaps to the fact that we’re frequently headhunted for our services by companies from all over the world.
- Globe – Well we do get about.
- Helmets – So much of the language used in our industry is drawn from the military lexicon, campaigns, strategizing, missions and freelancers. So we thought to show our own generals taking to the field to plan their next campaign. That and we have a massive collection of prop helmets that we’re not allowed to take home.
- Mac – The Holy Grail of tools for designers, but if you note, it rests on a book about strategy. You see, everything we do is rooted in strategy and without the strategic input of the human behind the screen – the Mac is nothing but a blunt tool.
- Awards – Proof that despite our quirky ways we consistently get results internationally for our clients. The awards are all for effectiveness – not just pretty pictures but they don’t dominate who we are and are just one of the many positive outcomes from creating effective work in partnership with motivated clients.
- BB8 – Star Wars is a topic that is often debated among the team and though we come from all walks of life, it shows how a great story can unite people and we believe in creating and telling great stories for our brand partners.
- Robby Robot – ‘Danger Will Robinson Danger.’ Working on the sort of projects that we do, we often get to see what was once considered science fiction become science fact.
- Phone & iPad – Working internationally, the phone is a vital tool within the office and for some of the team, a permanent fixture to their ear. We like to talk with people – not just email. Although face-to-face is even better.
- Cameras – Vintage tools of our trade, a reminder that whilst technology will continue to adapt and evolve, the skill needed to create a beautiful image resides in the experience and eye of the photographer.
- Empty Chair – The Judas chair. A poignant reminder that you should always be ready to walk away from the people and things that hold you back.
- Da Vinci’s Last Super – Or as we’re calling this shoot, The Last Cliché as the work we do in the real world can never be clichéd. Therefore we’re keeping this cliché where it belongs, as a bit of fun around the table in the studio that brings us all together and let’s some of the newer members of the team experiment with the many tools of our trade.
For those of you with a keen eye, you might spot a little character under the table busy with her very own creative endeavour. Well that’s our junior, junior creative – who frequently comes into the office to work, play and make snow and who constantly reminds us what a wonderful thing an imagination is.
Finally – a massive thank you to everyone that stepped up on the day and took part. Left to right: Adam, Zach with a ‘H’ and not a ‘K’, Trish, Laurence, me, Anthony, Matthew and Fehin. Oh and let’s not forget our other little helper under the table, LillyMay and Phil Smyth who was behind the scenes telling us all what to do and taking the shots.
Now let’s see what happens at the table in year two!