Category: Advertising

CreativePool selects Liberty Mutual ‘Surety You’ branding as one of its top featured pieces of work.

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Philadelphia/Belfast: We’re thrilled to be back in the spotlight this week with the Liberty Mutual Surety team in Philadelphia as Creativepool selects ‘Surety You‘ as one of its top featured projects.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.
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The Jury is out on the future of Pharma at Cannes and why that is important.

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Pharma is one of the most exciting industries in the world – not to mention profitable. The work that is being done in genomics and personalised medicine challenges belief as we witness science fiction become science fact before our eyes on an almost daily basis. Yet – the creativity and innovation that defines the lab side of the industry is often hard pressed to see the light of day in how many of these brands view their advertising and marketing.

One of the key takeaways from this year’s Cannes Festival was the lack of creativity within the Pharma category in general, which is surprising when you consider just how many companies, products, brands and services fall under the title. There are even rumours that the Pharma category may be dropped in the future. That is significant and potentially very problematic for Pharma companies.

Let us look to the technology sector for a moment to see why. Firstly, for more than a decade, technology companies have been using the power of ‘creative’ advertising and marketing to not only sell their products and services, but to create cultures that appeal to the smartest and brightest of minds. This has given them a massive advantage as we now see many Pharma companies struggling to find the talent they need with the lure of Apple, Google and Facebook appearing to be much more attractive to new recruits.

Then there is also the more tangible and immediate impact advertising and marketing has on investor confidence and share price. Technology companies surround each new launch with a fanfare of promotional activity. Pharma companies on the other hand, tend to be much more conservative in their approach – so we don’t generally see the spikes in share-price that we do in other sectors.

Whilst it is true that the regulations and compliance requirements attached to the Pharma sector are restrictive, they do not go so far as to prohibit creativity. Great and effective work can and should still be produced within these parameters. As agencies, we need to do more to educate Pharma on the importance of creativity as a tool for enhancing and promoting their work, and as clients, Pharma companies need to challenge agencies that are providing them with mediocre work.

With the Jury, currently out on the future of Pharma at Cannes as a category, let us take this as a wake-up call and actively work with the sector to reposition ‘creativity‘ as an essential ‘effectiveness‘ tool within the Pharma mix.

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Creative Pool selects Science Heroes and Heroines brand building campaign as one of its top featured pieces of work.

 

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London/Belfast: The Mission Control Communications was in the spotlight this weekend when its brand building campaign (Science Heroes & Heroines) for new science and healthcare advertising and branding studio, Mission Discovery was handpicked by the team at Creative Pool as a feature project.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Show your pride.

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Pride is a word that we use a lot in this industry. We tell clients that we take pride in our work and the awards that we’ve won. We take pride in the success of the campaigns we create, the objectives we’ve met and the brands we have transformed.

We tell our talent to take pride in the projects they are creating because they’re changing the world and improving the lives of millions of people. We help brands create corporate cultures for their staff can take pride in.

But with Stonewall estimating that 62% of LGBT graduates who have come ‘out’, go back into the closet when they enter the job market, it’s time that we stop ‘taking’ pride and instead start ‘showing‘ our pride for all of the wonderfully diverse people that make up our crazy, marvellous, unpredictable, passionate, fun, emotional and inspiring industry.

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

 

 

 

 

 

 

 

The Mission tackles a taboo subject to create ‘A Bigger Life’ for Ostomates.

image_eakin_firstWe all poo. Yet for the estimated one-million people worldwide living with a stoma, it remains a taboo subject that many refuse to discuss with even healthcare professionals.

Consequently, many ostomates and their families live lives overshadowed and limited by the myths and misunderstandings peddled on social media as scientific fact – unaware of the quality of life they can enjoy.

Challenge

TG Eakin has been improving the lives of ostomates since 1972 and is today one of the largest and most successful manufacturers of ostomy and stoma products in the world. Recognising that whilst technology and care in this area of healthcare has evolved, attitudes surrounding the subject have not. This has to change.

Solution

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Inspired by countless stories of courage and positivity, ‘A Bigger Life‘ encapsulated the freedom and control over their own lives that so many ostomates had to share. Our mission was to provide a means by which this wealth of wisdom, warmth and positivity could be brought to those living in a state of self-imposed isolation over a condition that is simply misunderstood.

Transcending the category clichés, ‘A Bigger Life’ presents a genuine alternative to the life limiting stigma so often attached to living with a stoma. A Bigger Life offers authentic advice from those who have been through the process and found new ways to live a life full of vigour and confidence.

The mantra we created in ‘A Bigger Life’ speaks for itself and acts as a motivational call to action for people when they hit those dark moments pre, and post-surgery. The deliberate human styling of the typography, coupled with a vibrant swatch of colours serves not only an ascetic purpose, but is designed to purposively help many of those who might be visually impaired to digest the important insights being shared by their fellow ostomates.

At the core of this engagement campaign is an authentic, ostomate-centric experience that is deliberately reflected in the clean layout and humanised tone. Rooted in facilitating an authentic ostomate-centric experience, everything about the design is deliberately created to reflect a genuine human experience.

Results

A Bigger Life’ launched in May 2016 as part of an integrated communications campaign purposed primarily with empowering ostomates and providing their families with clear answers to the questions many of them are too embarrassed to ask.

A secondary outcome facilitated by the deliberate disassociation of the TG Eakin brand was that ‘A Bigger Life’ provided healthcare professionals with a trusted source of knowledge and insight that could be shared with patients without breaching ethical or regulatory guidelines.

Campaign scope:

  • Brand Strategy & Development
  • Design & Creative Services
  • Digital Creation

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

D&AD Membership as The Mission Control Communications continues to invest in creative effectiveness.

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London / Belfast UK – The Mission Control Communications today announced its D&AD membership for teams.

James Killoran, Strategy Director at The Mission Control Communications said: “I’m delighted to be an active member of this, the finest creative community in the world.”

Founded in 1962, Design and Art Direction (D&AD, formally known as British Design & Art Directions) is a British educational charity which exists to promote excellence in design and advertising.

Whilst best known for its design and advertising awards, D&AD offers a world of research and training to members with more than 23,000 case studies dating back over 50 years. 

“Embedding the knowledge, hands on skills and standards of D&AD within our own values and practices has been a long-term objective,” said Killoran. 

“Our team can now continue to take part in workshops and lectures that tackle the ever-changing face of our industry and migrate that knowledge and those skills into the campaigns they are working on with clients. We are already working with a number of clients where D&AD research and insights are being woven into the strategic direction of projects.” 

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

Brands need to inject emotion into their digital equation

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Back when I first started to work in the advertising industry, we understood the power emotions played in creating campaigns that would become part of popular culture and actually motivate people into action; be that to buy something, support something or alter social or professional behaviour. We did it by tapping into their emotional response mechanisms.

It was a time when psychology and sociology influenced ideas and brands were creating effective and iconic campaigns that frequently bridged the gap between art and sales in such a way that they took on a cultural relevancy that brands today, simply aren’t achieving.

People looked forward to the release of a new advertising campaign and friends would talk about their favourite ads in general conversation. Slogans became part of our everyday lexicon and brands actually achieved a love status. As much as digital has a place in youth culture, I’ve never once came home to find one of the children having printed out their favourite banner ad and stuck it on their wall.

However – the emotional purge perpetrated during the digital revolution saw many advertisers sacrifice this human connection between brand and consumer with the result that the media channels themselves have grown to become more important than the brands that are paying to advertise on them. People have stopped crafting brand stories and simply started to churn out emotionless content to fix little boxes on a little grid with little hope of any real engagement.

With many of the world’s most popular social media and search engines now being called out over manipulating their results, the question that many digital advertisers are having to ask is – just how effective is digital and have they been getting the results they were told they were?

For what it’s worth, my view is that digital can be genuinely effective, but brands need to be creating campaigns that people want to be exposed to in the first place and not just force fed. You can’t just bombard people in the hope of wearing them down. We need to create emotional connections with people again – be that making them happy, angry, sad or hopeful about a situation, product or service. When people feel, they act. Apathy is not an option. View digital as one of the many tools at your disposal and not the only one.

As mentioned earlier this week in one of our other posts, two of the most noteworthy campaigns of the past year were rooted in tangible experience that people could see and touch. They elicited real human emotions.

So whilst it might pain some of the digital evangelists out there to admit, we did know a thing or two about brand engagement pre www.

Mission Accomplished!

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

A return to tangible advertising perhaps?

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The success and global attention leveraged by the ‘Fearless Girl’ statue for State Street Global Advisors and the Game of Thrones – Door of Thrones by Tourism Ireland both offer a unique insight for brands in their quest to engage in a meaningful way with people.

Whilst both pieces of work have a significant digital presence, they are primarily rooted in a real-world execution with their digital extension earned as opposed to paid for.

This return to tangible brand marketing and the success of both projects should be a signal to those brand managers worried about looking beyond digital channels. People are ready, willing and eager to interact with you in the real-world.

So are you ready to venture offline and discover what the world has to offer?

Fearless Girl Sculpture: Kristen Visbal – Photo: Federica Valabrega

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ABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.

 

Queen’s University Faculty of Engineering and Physical Sciences engages with a new generation of international students.

Our mission was to work with Queen’s University Faculty of Engineering and Physical Sciences to create a strategic response that would effectively change the way in which educational institutions attract and recruit students locally, nationally and internationally.

For clarity of purpose, it was essential that this not be a superficial or token, cosmetic response. The scope and remit of Queen’s 2020 brand strategy required a unifying brand outcome for the Faculty that would effectively align multiple schools with the real-world expectations of students and employers in a post Brexit, post Obama global environment.

Recognising the necessity to challenge and validate ‘institutionalized’ thinking prevalent across the educational sector, the QUB marketing team adopted a ‘Day 1’ approach to the subject matter, allowing us to question previously accepted cornerstones of generic university marketing.

The outcome created in partnership with the QUB marketing team – a validated restructuring of the ‘university’ to ‘audience’ conversation that expanded that conversation beyond the clichéd images of none-descript young people smiling at the camera and the obligatory universal graduation day image.

Best described as a cerebral response, the strategy that was to drive the creative direction of the campaign was built on three columns of informed understanding that could be applied without bias across the width and breadth of the School and indeed – the University:

  1. Acquire: Queen’s provides the structure and curriculum to Acquire the knowledge needed to stand out in a crowded marketplace.
  2. Apply: Queen’s professional network and relationship with employers locally, nationally and internationally, ensures that the knowledge acquired at QUB can be relevantly applied in the real world.
  3. Augment: Queen’s provides a lifelong association to an institution and alumni that heads up and sits in positions of power across multiple commercial, charitable and government roles world wide. This alumni, that the student will be joining has and continue be leading lights in their chosen sectors with many returning the Queen’s to share their experience with the next generation of graduates.

Recognising that we were laying down the foundations to a legacy strategy, our objective was to create a living, breathing solution that transcended multiple dimensions of engagement and could be effectively adopted and interwoven by other creative partners working with the University over the years to come with relevance and consistency.

Launched and originally tested in India, the ‘Acquire. Apply. Augment,’ positioning structure was subsequently rolled out in China and mainland Europe – triggering both primary and secondary audiences to recognise the lifelong value of a Queen’s education.

The visual neutrality of photography was a deliberate decision that reflects the inclusive culture of Queen’s and communicate that the institution welcomes students from all walks of life.

Campaign deliverables:

  • Brand Positioning Statement
  • Brochures
  • Infographics
  • Folder
  • PowerPoint Presentation Templates

Illustrating our global branding capabilities.

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One of the amazing images created by the team for a new project that we’re working on. Stay tuned to discover the strategic thinking behind the project.

Mission Accomplished!

com_bottomABOUT: AS A MULTI-AWARD WINNING INTERNATIONAL ADVERTISING AND BRAND DESIGN CONSULTANCY, THE MISSION CONTROL COMMUNICATIONS AND DEDICATED SCIENCE AND HEALTHCARE STUDIO, THE MISSION DISCOVERY, WORKS WITH CLIENTS AND THEIR IN-HOUSE MARKETING TEAMS TO CREATE INTELLIGENT AND AGILE SOLUTIONS THAT EFFECTIVELY ENGAGE AUDIENCES IN TODAY’S DISRUPTIVE AND HIGHLY COMPETITIVE GLOBAL MARKETPLACE, ENABLING BRANDS TO THRIVE. WE WORK WITH BRANDS SPANNING SOME OF THE MOST TIGHTLY REGULATED SECTORS OF ADVERTISING AND MARKETING IN THE WORLD, WITH FORTUNE 500 COMPANIES RANGING FROM – LIBERTY MUTUAL SURETY TO PHARMACEUTICAL, BIOTECH AND LIFE SCIENCE GIANTS. OUR WORK IS ROOTED IN SOUND INTELLIGENCE SUPPORTED BY A STRUCTURED SERVICES ARCHITECTURE THAT COMPLIMENTS CLIENT NEEDS ACROSS STRATEGY AND POSITIONING, ADVERTISING AND DESIGN, BRAND ORIGINATION AND EVOLUTION, PROJECT AND CAMPAIGN PLANNING, ENGAGEMENT AND ACTIVATION, AND INTERNAL AND EXTERNAL CULTURAL ALIGNMENT. FOR MORE INFORMATION, PLEASE VISIT THEMISSIONCONTROL.COM AND FOLLOW THE MISSION CONTROL ON LINKEDIN, FACEBOOK AND TWITTER.
© THE MISSION CONTROL COMMUNICATIONS LTD., 2017.