The Bite Group has appointed The Mission Control as its lead creative and strategic agency following a comprehensive brand review that began in January.

The retail manufacturer who produces brands for Starbucks and Dunnes amongst others has been in substantive discussions with the agency for months but only awarded the business earlier this week after a final round of presentations from agencies in both the UK and RoI.

James Killoran from The Mission said: “It was obvious from the first meeting that the Bite team shared out appetite for amazing work. Bite has gone through a very open and honest internal journey over recent months to get clarity on their brand. That’s a very brave process and one of the things that endeared the brand to us. It proved a genuine willingness to explore the retail market they operate in and not simply follow the herd.”

The Mission’s first work for Bite is due to break pre summer.

Mission Accomplished!